Men are spending more time in salons, and they’re not just getting haircuts. Beard grooming and hair coloring to camouflage gray are among the most popular services men are requesting. Like their female counterparts, men want advice on at-home care. 

When guys come to my salon for a haircut, they start out with the usual treatment – luxurious shampoo and scalp massage. I don’t know if that service is the trigger, but the next question frequently asked is, “How often should I be washing my hair?”